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Archives for September 2014

Trade launch New York

For CANTI’s media launch in the New York market, the winery selected LOCANDA VERDE, an exclusive restaurant location known for its refinement and welcoming atmosphere.
The entire restaurant was dressed in CANTI diamonds with a distinctive touch that immersed patrons in its brand experience. Journalists from the most important magazines dined with Gianni Martini who told the brand’s story and hinted at what his dreams for the future are. The event inspired and delighted the participants, and the media results from it marked an important step forward for CANTI.

Fashion events in Melbourne

CANTI PROSECCO DOC MILLESIMATO has seduced Australia, and its elegant positioning has found a welcoming home down under. Besides numerous premium event sponsorships such as the Melbourne Cup, CANTI has displayed its very best at the series of exclusive fashion events organised by David Jones.
At the end of August, CANTI entertained the guests of the Melbourne Spring Fashion Week, offering an occasion to toast during the presentation of new collections.
In September, CANTI was present at the triumph of colors and perfumes of the David Jones Flower Show, which was followed by an unmissable event that CANTI had previously supported in other countries, the Vogue Fashion Night Out, a special occasion for all lovers of fashion and style.

Estelle’s “True romance” launch

CANTI partnered with NeueHouse and Estelle to celebrate the launch of her new album ‘True Romance’ on September 3. The event hosted Gilt City NYC and Gilt Noir Members, NeueHouse members and top press, VIPs and industry invitees.
Guests enjoyed passed hors d’oeuvres and CANTI Prosecco in the beautiful surroundings of the NeueHouse Library while Estelle treated them to an exclusive performance of her hit ‘American Boy’ followed by three songs from the all new album.
Following her performance, a Q&A was hosted with the star by Danyel Smith, formerly of Billboard and VIBE, allowing guests an insight into Estelle’s new album and the inspiration behind it.

It has been a huge exclusive party perfectly leaded by CANTI’s charme.

Making the Commercial

The media planning for the campaigns four different formats – 45”, 30”, 15” and 5”- has been substantial strategically placed in primetime and high-share slots on main networks including ITV, Channel 4 and Channel 5, as well as Sky channels. A summer advertising flight was followed by continued presence until October and further bolstered by additional holidays season flights in November and December.

In order to maximise the campaign’s impact with a premium target, a cinema
circuit flight was launched in December around the projection of Oscar hopeful films. England’s nights have never been the same following CANTI’s Italian touch.


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