The media planning for the campaigns four different formats, 45”, 30”, 15” and 5” was substantial. Strategically placed in primetime and high-share slots on main networks including ITV, Channel 4 and Channel 5, as well as Sky channels.
In order to maximise the campaign’s impact with a premium target, a cinema
In order to maximise the campaign’s impact with a premium target, a cinema circuit flight was launched around the projection of Oscar hopeful films.
English nights have never been the same following Canti’s Italian touch.
