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Making the Commercial

The media planning for the campaigns four different formats, 45”, 30”, 15” and 5” was substantial. Strategically placed in primetime and high-share slots on main networks including ITV, Channel 4 and Channel 5, as well as Sky channels.

In order to maximise the campaign’s impact with a premium target, a cinema

In order to maximise the campaign’s impact with a premium target, a cinema circuit flight was launched around the projection of Oscar hopeful films. 

English nights have never been the same following Canti’s Italian touch.

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