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TV commercial

One week of shooting and three weeks of post-production went into the creation of this short-film masterpiece.
In a fashionably glam and mysterious atmosphere an alluring woman whose identity is veiled behind an enigmatic venetian mask makes her appearance.

Duty free

The media planning for the campaigns four different formats – 45”, 30”, 15” and 5”- has been substantial strategically placed in primetime and high-share slots on main networks including ITV, Channel 4 and Channel 5, as well as Sky channels. A summer advertising flight was followed by continued presence until October and further bolstered by additional holidays season flights in November and December.

In order to maximise the campaign’s impact with a premium target, a cinema
circuit flight was launched in December around the projection of Oscar hopeful films. England’s nights have never been the same following CANTI’s Italian touch.

Making of

The media planning for the campaigns four different formats – 45”, 30”, 15” and 5”- has been substantial strategically placed in primetime and high-share slots on main networks including ITV, Channel 4 and Channel 5, as well as Sky channels. A summer advertising flight was followed by continued presence until October and further bolstered by additional holidays season flights in November and December.

In order to maximise the campaign’s impact with a premium target, a cinema
circuit flight was launched in December around the projection of Oscar hopeful films. England’s nights have never been the same following CANTI’s Italian touch.

Harrods display and ADV

For CANTI, Harrods is not only a privileged location for its CANTI PROSECCO Bar concept store, but also a high-level media outlet through which to communicate, targeted as it is to a highly selected audience.
Print campaigns on Harrods’ internal magazines feature ever-changing subjects to stimulate and narrate all of CANTI Prosecco’s traits, ideal partner for any occasion. Advertising spots in Harrods’ video circuits and print signage complete a communication campaign that is present any time there is an opportunity to reach out to the public with CANTI’s Italian allure.

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