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One week of shooting and three weeks of post-production went into the creation of this short-film masterpiece.
In a fashionably glam and mysterious atmosphere an alluring woman whose identity is veiled behind an enigmatic venetian mask makes her appearance.

Duty free

The media planning for the campaigns four different formats – 45”, 30”, 15” and 5”- has been substantial strategically placed in primetime and high-share slots on main networks including ITV, Channel 4 and Channel 5, as well as Sky channels. A summer advertising flight was followed by continued presence until October and further bolstered by additional holidays season flights in November and December.

In order to maximise the campaign’s impact with a premium target, a cinema
circuit flight was launched in December around the projection of Oscar hopeful films. England’s nights have never been the same following CANTI’s Italian touch.

Making of

The media planning for the campaigns four different formats – 45”, 30”, 15” and 5”- has been substantial strategically placed in primetime and high-share slots on main networks including ITV, Channel 4 and Channel 5, as well as Sky channels. A summer advertising flight was followed by continued presence until October and further bolstered by additional holidays season flights in November and December.

In order to maximise the campaign’s impact with a premium target, a cinema
circuit flight was launched in December around the projection of Oscar hopeful films. England’s nights have never been the same following CANTI’s Italian touch.

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