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The essence of Canti

The Hyper-Fashion Campaign

Eleanora Martini’s Canti x Fashion campaign which was released in 2015. It was created to visually represent the similarities between the two worlds of hyper-fashion and the glamour of Italian wine.

BACKSTAGE

BEHIND THE SCENES

Eleanora studied at the prestigious Istituto Marangoni, learning how to see beauty in any circumstance, which she can now keenly apply to our Canti wines.

Developing our brand to the stylised bottles we see on shelves throughout the world today.

The Canti x Fashion campaign is Eleanora’s vision, where the wine’s personality is centre stage, the models representing the nuances in the expression of the varieties.

Through her visualisation, Canti has found a new language to confidently bring its voice to tables across Italy and beyond.

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